Improving Logistics Infrastructure and Strengthening Iran's Position in the Supply Chain

Dotone Seir, Pioneer in Fleet Modernization with the Arrival of Daewoo Trucks

The purchase of 25 Daewoo trucks by DotoneSeir is a practical step towards modernizing the regional transportation fleet.

In an official ceremony held on Tuesday, May 2, 2025, DotoneSeir, a subsidiary of the Dotone value-creation group, added 25 single-axle 44-ton Daewoo trucks to its operational fleet in line with its efforts to develop the regional transportation fleet and enhance the country's logistics services. The event was attended by the chairman of the board of the group and the CEOs of AvanSeir and CaspianKhodro companies.

According to the public relations of the Dotone value-creation group, these trucks are equipped with an 11-liter 6-cylinder inline engine, a 12-speed ZF gearbox, 440 horsepower, and 2,108 Nm of torque. They are intended to meet the needs of transporting essential goods, public supplies, and the four types of fuel. They will soon be deployed on cross-border routes, including Iraq, Afghanistan, and Central Asian countries, after receiving international plates.

Javad Sadeghi Majd, CEO of Dotone Seir, said about this: "This action is part of a larger vision to equip a fleet of 1,000 modern trucks, which will not only improve the country's transportation infrastructure but also strengthen Iran's position in the regional supply chain."

Reflection of the news in various media outlets.

The news of the purchase of 25 Daewoo trucks by dotoneSeir from Caspian Khodro has been reflected in several reputable media outlets.

Khodro Bank, in a separate news report and feature, has covered this significant transportation event. In its detailed report on the technical and quality specifications of these trucks, it has introduced Caspian Khodro as the official representative of Daewoo Trucks from South Korea in Iran. This news site has described the new trucks as being of high global quality, stating that with the use of modern technologies, they enhance the safety, efficiency, and transportation standards, boosting Iran's freight capacity.

Khodro Bank, in a separate news piece, has covered the delivery of 25 Daewoo prime movers to AvanSier and provided details of the ceremony for securing this operational fleet. The news site has analyzed the fleet modernization process and mentioned that the addition of Daewoo trucks to DotoneSier is part of broader efforts to improve the country's heavy transportation infrastructure.

Khodro Bank, in a separate news piece, has covered the delivery of 25 Daewoo prime movers to AvanSier and provided details of the ceremony for securing this operational fleet. The news site has analyzed the fleet modernization process and mentioned that the addition of Daewoo trucks to DotoneSier is part of broader efforts to improve the country's heavy transportation infrastructure.

Andisheh Gharb, another news agency, has assessed the addition of Daewoo prime movers to the country's operational fleet as a positive step and discussed the role of this collaboration in managerial and economic changes in the transportation industry. The news agency considered this important event as a move towards increasing productivity and reducing dependence on Chinese brands.

Kaspen Khodro, in its report, emphasized the technical features of Daewoo trucks and introduced them as a suitable option for transporting essential goods and the four types of fuels.

The Dotone Value Creation Group also considered this move as part of a larger vision to equip the regional transportation fleet and emphasized the importance of developing logistics infrastructure on its official website.

It is worth noting that this media coverage reflects the widespread attention to the modernization of the transportation fleet and its positive impacts on the country's logistics industry.

Analysis of the impact of Dotone Seir's action on the transportation industry with its media coverage.

The entry of 25 Daewoo trucks into Dotone Seir's fleet is not only a practical step towards modernizing regional transportation but also demonstrates an intelligent approach to managing the supply chain in the transportation and logistics industry. This action has multiple impacts on the transportation industry, which we will discuss below.

The strengthening of logistics infrastructure is the first and most important impact of this action. The presence of internationally standardized trucks increases cargo transport capacity and improves the ability to operate on cross-border routes.

his event also leads to a reduction in dependence on Chinese brands; especially considering that the country's commercial fleet has largely relied on Chinese brands due to sanctions. The use of Daewoo trucks paves the way for diversifying supply sources and improving the quality of the fleet.

Increased efficiency and reduced operational costs are another effect of the entry of 25 Daewoo trucks into Dotone Seir's fleet. This is because the technical features of these trucks, including the powerful engine and advanced gearbox, lead to reduced fuel consumption, lower maintenance costs, and improved transportation efficiency.

Media Coverage and Changing the Narrative of Fleet Modernization**

The coverage of this news across various media outlets highlights the strategic importance of this initiative in the country's transportation industry. The analyses published in Khodro Bank, SadaOnline, Andisheh Qarn, Caspian Khodro, and Dotone have addressed the economic, managerial, and technical aspects of this project. The media attention indicates that modernizing the transportation fleet with higher quality standards than Chinese brands has become one of the key demands of transportation professionals and a central focus of the country's logistical development.

Therefore, it can be said that DotOne Seir’s move toward modernizing the country’s operational fleet can be regarded as a successful example of smart investment in the transportation sector, encouraging other industry players to adopt similar approaches in fleet renewal. Moreover, considering the dominance of Chinese brands in the country’s commercial fleet, the introduction of trucks with international standards such as Daewoo reflects DotOne Seir’s strategic outlook on the future of international transportation—especially since, under sanctions and challenges in after-sales service provision, European options have become limited. Daewoo has been selected as a mid-range brand with technical and operational advantages. The further development of this collaboration—carried out in partnership with Caspian Khodro and aimed at improving efficiency and enhancing the quality of road transport—will be evaluated in future stages.